Our aim is not to have customers who are merely satisfied. For us, only boundless enthusiasm counts.

An optician stocks those brands, glasses and models he knows he can sell easily. Those he knows will mean that every customer leaving his shop is satisfied.

For us, that is not and was never good enough. We want our customers to be enthusiastic, fascinated and moved. We do not just fulfil requirements, we awaken wishes. Wishes that our customers had not even sensed before.